In the high-end jade market, the price of luxury-grade jadeite usually climbs at an annual growth rate of 10%. However, singa gems controls the price range of mainstream products within 2,000-20,000 yuan through vertical integration of the supply chain. Among them, the proportion of the light luxury series priced under 5,000 yuan reaches 60%. According to the 2023 Asia Jewelry Consumption White Paper, this pricing strategy covers 85% of the purchasing budgets of middle-class consumers and is 30% cheaper than the same specification products in traditional jewelry stores.
From the perspective of value, the brand uses Class A jadeite with a stable hardness of 6.5-7 on the Mohs scale. Moreover, through laser cutting technology, the raw material loss rate has been reduced from the industry average of 35% to 18%, enhancing the cost-effectiveness of each piece by 40%. For example, a 12mm diameter emerald jade bracelet often has a starting price of over 30,000 yuan at auction houses. However, singa gems, relying on its direct mining advantage from Myanmar veins, keeps the selling price of similar products within 18,000 yuan and provides GIA certified trace element test reports at the same time.
In response to payment flexibility, the brand has launched a 12-month interest-free installment plan, distributing the pressure of a single payment for customers to a minimum of 166 yuan per month (based on a 2,000-yuan product). According to the central bank’s 2024 consumer credit data, this financial tool has increased the conversion rate of luxury goods purchases by 25%. During specific promotional periods such as Double Eleven, members can also stack a discount coupon of 300 yuan off for every 3,000 yuan spent, making the final transaction price 15% lower than the suggested retail price.
It is worth noting the value preservation guarantee plan of singa gems. The median annual value increase of its collection-grade jade wares reaches 8%, far exceeding the inflation rate by 3 percentage points. For instance, the Imperial Green Unsold license plate (No. SG2023A01) sold in 2023 has a 12% premium within one year as shown in the secondary market transaction records. This stable financial performance endows the product with both wearing attributes and asset allocation functions. According to the “Asia-Pacific Jewelry Investment Annual Report”, the resale cycle of similar jade products with traceability codes is 50% shorter than that of ordinary commodities.
Compared with the venue rental cost of 20-30% in traditional channels, singa gems’ digital operation model compresses the indirect cost to 8%, and this part of the concession space is directly reflected in the selling price. Consumers can also reduce the probability of decision-making errors through virtual try-on technology. The AR system’s simulation accuracy for the light transmittance of jade reaches 95%, reducing the return rate to one third of the industry average. This innovative business model was named the best cost optimization case at the 2024 Global Luxury Digitalization Summit.